Here's what Riff found.

app distribution vs. building

“AI has made it so easy to build apps and build features, but marketing and distribution has become harder and more important than ever before.”

consumer app growth philosophy

“It's not about the features that you build. It's not about, you know, using AI to code it up. It's about distribution.”

definition of entrepreneurship

“That's the true entrepreneur is when something works, you keep doing it until it doesn't work anymore.”

Nicole's app revenue

“She has built multiple apps to over $150,000 a month each.”

consumer app reach requirements

“This is the reality of building a consumer app. You really do need to reach an insane amount of people.”

app growth experimentation framework

“Try a bunch of stuff, see what works. When something does, double down on it.”

finding Nicole on X

“A few days ago, I came across this insane post on X. My app hit $3 million ARR in 8 months. I had to know more, so I sent a DM. Hey, want to share your story? And to my surprise, she said yes.”

content volume for app growth

“If you're watching this right now, you need to get to a higher level than, hey, let me create one piece of content this week or this month. If you want to be in the game, this is the kind of mindset you have to have.”

AI lowering content creation bar

“AI is getting easier to build, obviously, but it's also getting easier to create content, whether that's scripting, production, whatever.”

Nicole's creator training system

“What I love the most about this kind of system that you shared is like the education component of it. There's a whole training element, and by kind of systemizing it into here's what good content looks like, here's how to be successful, you had a lot more success like that.”

two apps at $100K MRR

“I've never seen anything like this before, and I think it's amazing.”